YouTube Creators
When a YouTube creator’s content is ️🔥
YouTube’s Creator on the Rise is a program that hand-selects up-and-coming creators who are doing great things on the platform, features them on YouTube’s Trending tab, and gives them a discoverability boost. In 2019, Toaster was asked to create a cohesive Creator on the Rise award campaign. I was tasked with tailoring copy for non-gaming and gaming creators across marketing comms.
Fun fact: I modeled the party moves that our animator Ian Boldon rigged for the character on the right.
YouTube’s Gaming Creator on the Rise
You’re in superstar mode! Top Kanada TV is Trending
You’re today’s Gaming Creator on the Rise! You're in the Trending tab for the next 24 hours. You made it to the boss level, now share the news with the world
YouTube’s Creator on the Rise
Spread the word! You’re Trending!
It’s official, you’re today’s Creator on the Rise! You’re in the Trending tab for the next 24 hours. Share the news with the world and bask in the glory.
Animation: Ian Boldon; Illustration: Steph Hastings; Art Direction: April Kwang
When a creator needs a lil’ nudge
Our team was tasked with designing, animating, and writing YouTube’s re-engagement. email campaign. YouTube creators who have a certain number of subscribers and watch. hours are eligible to be a part of YouTube’s Partner Program where they can start to earn money and access exclusive features. This email was meant to encourage creators to come back and bring their numbers back up.
Something’s been missing…YOU!
Hi ChonkieTheChoccoLab,
Your fans miss you, and so do we.🥺Come back soon or you’ll lose your YouTube Partner Program status and exclusive access to Creator Support. As of now, you’ve fallen below the YPP eligibility requirements–in order to stay in the program you need to have at least 1,000 subscribers and 4,000 watch hours.
Upload a video or write a community post and get back to making that magic happen.
GET BACK TO IT