YouTube | CHANNEL MEMBERSHIPS VIEWER CAMPAIGN

Inviting YouTube fans to show their LOVE ❤️

YouTube creators can earn extra dough by offering Channel Memberships for a monthly fee. In exchange, fans get extra content and sweet members-only perks. I was tasked with working on 48 unique TrueView in-stream video ads and companion banners to boost overall Channel Membership awareness and to encourage viewers to join their favorite channel’s memberships. My team was tasked with creating and pitching several ad directions. Once a direction was selected, I wrote the scripts based on vertical, which were translated into several languages to ensure contextual relevance.

Testing emotional benefits, targeted to General viewers.

Testing perks, targeted to Gaming viewers.