Willcall
A music discovery and ticketing app allowing users to book tickets from a hand-curated list of live shows. Ticketfly acquired WillCall in Aug 2014 and WillCall sunset in Apr 2016.
the language of boogie
From 2013 - 2016, moving up from intern to Content Curator and Music Business Associate, I adopted WillCall's unique brand voice and wrote tag-lines and pithy artist descriptions. I also curated the discovery list, managed inventory, and worked directly with promoters and venue bookers to feature the most exciting events happening in SF, LA, and NYC in our app. I also helped book up-and-coming artists for WillCall Presents parties and eventually sunset the app.
CHARLI XCX
“YOUR NIGHT WILL GO ON AND ON AND ON AND ON AND...
London queen, Charli XCX, will charge the stage at 8-bit speed and with enough royal bratitude to make all the boys blush...or bench press puppies, eat pancakes, and annihilate funfetti cake. Her nuclear explosive anthems, grungy electropop hooks, and heart-thumping mixtapes have been double-dog daring the definition of pop music since Myspace bulletins were giving you the word on London’s underground warehouse ragers. But don’t worry, the only po-po storming this party will be the booty bumping patrol, making sure all motionless goons boogie or get booted. Down that jingle-jangle pixie stick and keep your buzz on - it’s gonna be an all-nighter at the discoteque. [All Ages, General Admission]”
PUsh notifications
I wrote cheeky push notifications to remind our users of events happening the night-of, give heads up on exclusive offers, and make special announcements with the pizzaz and flavor of a sassy sister. This differentiated our brand from the typical stale spam messages users get on the day-to-day. Pushes drove engagement, brought users back into the purchase funnel, and moved tickets.
![Not even dial-up can keep you waiting. DJ Windows '98 [aka Win Butler of Arcade Fire] awaits at (Le) Poisson Rouge tonight!](https://images.squarespace-cdn.com/content/v1/59d5366fb7411c759f0c74bd/1523143556408-BSDFCX35C2EQW6ZKTUE1/IMG_6530.jpg)
Not even dial-up can keep you waiting. DJ Windows '98 [aka Win Butler of Arcade Fire] awaits at (Le) Poisson Rouge tonight!
Never too late to squeeze into that leather catsuit, gents. Eye Heart Halloween at Mezzanine tonight! #hauntthestreets
Can you hear the drums Fernando? Double the Dancing Queen equals double the fun tonight at (Le) Poisson Rouge.
More Push samples
“Even Batman can’t stay away from Cold Cave. Quick Robin! To Mezzanine this Friday!”
“The tears you cried for summer are in the Phoenix Hotel pool. Summertime Radness this Sunday. Tropicool yourself off.”
“Ctr+C your body and Ctr+V at Mezzanine for Cut Copy [DJ Set]. Easy peasy.”
WILLCALL PRESENTS PARTIES
With my ear on the ground, I researched and helped book up-and-coming talent for WillCall Presents parties. Below are just a few examples. Aside from Warm Soda's flyer, all posters were designed by Mai Oseto.
This was the first show I booked for WillCall Presents. The San Francisco Bay Guardian co-promoted and KUSF.org partnered with us.
willcall SUnset
We shut WillCall's doors on April 15, 2016, for the launch of the Ticketfly iOS app. I spear-headed the sunsetting of the app and planned a strategy to thank our supporters, convert WillCall users to Ticketfly iOS app users, and celebrate and acknowledge the work that went into building, growing, and developing the WillCall brand. I wrote tailored messages to our segmented audience groups: power users (those who made 4+ orders) and casual users (those who made 0-3 orders). I wrote personalized messages and postcards to our partners and home-recorded an old-school mixtape to send as a thank you gift to our top clients.
Download Ticketfly's iOS App
The day the Ticketfly iOS app launched, the events in the WillCall app closed and a "Download Ticketfly's iOS app" banner took their place. Copy written by myself, designed by Mai Oseto.
Goodbye email #1
Goodbye email #2
Last dance. Last chance. Tonight.
“LAST CALL party people,
Real talk, to you, the first at the WillCall doors. We want to give you guys a special shout-out for going above and beyond and making live music a lifestyle choice rather than just a hobby. You guys are the Garth to our Wayne. The macaroni to our cheese. The Peewee to our Herman. If it weren’t for your sweet music taste and Beyonce hair flips, we’d never have made it this far. #Fierce. Thanks for livin’ it up in 3D on the dancefloor with us and here’s to keeping the party rolling.
The time has come to close up shop. It’s been one helluva ride.
The hard facts: WillCall will no longer be available after April 15th. So, treat yo’ self! Snag tickets in the app before you can’t.
Jonesin’ for more music and live events?
We got you. The Ticketfly iOS app has more shows, way more cities, and way more music. Give it a little tap-tap-taparoo, it’s pretty fetch.
Thanks for the good times. It’s been excellent.
Love,
The WillCall Family”
Parting gift for our partners
Mixtape to say Thanks!
I recorded a mixtape playing songs from all the artists who performed at our WillCall Presents parties as a parting gift to all the awesome clients who supported and stuck with us through the years.
inside sleeve insert
outside sleeve insert note
“Special thanks to our good pals - Chad Salty, Different Fur, Rickshaw Stop, popscene, Hotel Zetta, The Lodge @ Regency Ballroom, Goldenvoice, Mezzanine, Public Works, Monarch, The Sub, Bottom of the Hill, Brick & Mortar, Beautiful Buzz, Vessel, Neck Of The Woods, SF Bay Guardian, Echoplex, The Bootleg Theatre, Sean Glass, Steve Jang, SF Entertainment Commission, Glasslands, Popgun Presents, Bailey Blues, Cameo Gallery, The DL, Le Poisson Rouge, Mercury Lounge, Windish, Bond, Liaison, AmOnly, ACA, Ground Control, Castle Face, and anyone else who hosted, toasted, and made the most(ed) of our WillCall Presents parties!”