Ticketfly
A ticketing and tech platform connecting fans with live events.
Calling all Party people 👯‍♀️
While working at Ticketfly from 2014 - 2017, the company grew to over one million dollars in gross transactions per day as I crafted Ticketfly's brand voice, curated content featured in our consumer-facing marketing channels and iOS app, and established and grew our email program. I coordinated exclusive presales, onsales, and other promotions and worked directly with key clients such as Summer Stage and The Capitol Theatre in NYC, 9:30 Club in Phillly, The Independent and Bimbo's 365 Club in SF, Oregon Zoo in Portland, Life Is Beautiful Festival and more. I researched and wrote unique spotlights on the artists featured in our emails, used data to inform our marketing strategy and curatorial decisions, and expanded the program nationally across our major markets.
Email Copy
Sylvan Esso copy
“Spending your night rocking to Sylvan Esso at Union Transfer is as tippity-top notch as Amelia Meath’s platform shoes. So What Now? Get up and get down to their flawless coos + clicks and secure a spot on the dancefloor!
Access this presale at 10am today using promocode ESSOPROMO! Offer ends Friday at 10am.”
Thundercat Copy
“They say love is blind, not deaf. So let Thundercat fill your ears with funk at The Independent this Valentine’s Day. Butterflies will flap, bass will slap, and suddenly being a “crazy cat lady” isn’t so bad afterall. This is your chance, grab your tickets now!”
Guided By Voices copy
“This is your inner voice telling you that Guided By Voices at Bimbo’s 365 Club shouldn’t be missed. Their jangly rock will shred your shirt to rags and Robert Pollard will high kick your doubts into oblivion. Listen to the Voice. Get tickets at 9am.”
Hannibal Buress Copy
“Being the first to know 2 nights of Hannibal Buress’s Hannibal Montanabal Experience are on sale and having the chance to get tickets is the best of both worlds. For only $28, laugh so hard you’ll need a change of pants.”
Aimee mann copy
“If onions don’t move you to tears, then Aimee Mann will. Plus Revolution Hall is a perfect fit for a public cry. A night loaded with heart-melting folk-rock and macabre humor is a night full of soggy shoulders. Get your tickets at 10am or you’ll really have something to cry about.”
SOcials
“Grandaddy emerged from a decade long hibernation to vibrate the Revolution Hall’s walls with their newest synths. Jason Lytle needs his beauty rest, but your bed is the last place you’ll want to be on May 9th. Get your tickets at $25! Use promo code LASPLACE to access this presale from 10am-10pm tonight!”
“WARNING: Mac DeMarco will run wild at Oregon Zoo this September and he’s one old dog that can’t be tamed. Let loose, set the party animal in you free, and catch this presale before tickets are gone! Use promo code MYKINDOPROMO to access this presale until 10am Friday.”
Special Projects
I lead many projects to increase engagement, drive purchases, and spur Ticketfly brand loyalty. A few examples include a special Valentine's Day promotion and the Pandora Premium Launch. I was the creative director, project manager, and copywriter for both campaigns. I worked closely with our graphic designers to create these images and gifs, worked directly with the Pandora Marketing leaders and product owners for key talking points, and worked with web designers to design the email template.
Holiday promotion
“If this message could sing, we’d serenade you a million love ballads. But since this isn’t an e-card sent through dial-up circa 1999, we’re showing you our love and thanks by ways of the future: a gif [pron. jif]. Happy Valentine’s Day, music soulmates!”
